PORTFOLIO VIEW BY CATEGORY ABOUT PIXEL HIPPIE SERVICES & CLIENTS CONTACT
Creatives with a conscience
hip.pie[hip-ee] –noun
A person who seeks spontaneity, direct personal relations and expanded consciousness.
Note
The works attached herein are the sole intellectual property of Pixel Hippie Creatives and are therefore rights-protected. Adoption of any component parts of the said works is not permitted without Pixel Hippie Creatives’ expressed consent. Pixel Hippie Creatives reserves the right to seek legal representation for any deliberate rights infringements.
LATEST WORKS
(click on pics to enlarge)
3:39 PM Apr 30, 2009
Two-fold artcard booklet
This "MOE Guide on Mental Health" was done as an urgent job, with a turnaround of 2 weeks including liaison with MOE and Health Promotion Board. Photos sourced by Pixel Hippie. Target audience is schools and their teachers.
This A5 booklet aims to provide ideas to parents on how they can exercise with their children.
Using a photo-montage style, these ideas are shown throughout the booklet. This approach showcases the different types of activities possible, while at the same time visually inspiring, encouraging and motivating the parents into taking action.
The front and back cover opens up to show a full scene. The inside pages also show different scenes e.g. beach, grass, soil, tarmac, gravel; so as to mimic the different venues for physical activity. Sections of the booklet can be differentiated using this method as well.
Centrespread includes 2 illustrated maps with sticker activity for children. There is also an illustrated section showing exercise warmup poses.
Another pitching job for a series of pamphlets on health messages, targeted at Primary school students. It was challenging working with the client's text as I had to make sure there were lots of space and text had to be presented in small chunks so the children can actually absorb the information. Colours also have to be kept bright and cheery to appeal to them.
It was fun coming up with the characters based on the names given by the client. I used a multi-racial mix as that is usually a requirement for education materials coming from governmental agencies.
This was done for a pitching job. As the client had asked for photo montages, I played on the idea of education as building blocks. However montages tend to look dated, so rounded elements was proposed to modernize the overall look, such as a die-cut corner. I also used their corporate colours as the dark blue anchors and projects a formal feel, while the orange adds a vitality reinforcing the school as a youth institute.
An alternative design retaining the building block concept. Options were given to show how different sections can be segregated using the colour scheme.
This is a brochure for Roxy Holding's hotel in Shangri-La, Yunnan China. To add tabs for clear sections and avoid die-cutting, a tier-folding system is used so all the tabs are immediately visible when the brochure is closed.
Society for Prevention of Cruelty to Animals (SPCA)
Nanyang Academy of Fine Arts (NAFA)
Metro Philharmonic Youth Choir (MPYC)
Food #03
Post-Museum
The Tooth Fairy
SINQSA
My Philosophy
I find communication work challenging, as it takes proper research and thought to zero in on the most suitable way to communicate a message. Many creative agencies provide random copy/designs, which only fulfil the minimal purpose of being there for the client to use. But is the maximum potential reached?
Pixel Hippie aims to do adequate research and digestion, only proposing concepts that I truly believe will work for the client. My double-set of skills in both academic (copywriting) and aesthetics (design) will ensure that each communication solution is well-blended.
Take a look at my portfolio (click on the pics to enlarge them), and do drop me a note if you're keen to offer an opportunity for collaboration.
About Ping
Ping graduated from the National University of Singapore with a Bachelor of Arts (Honours) in Philosophy and Japanese Studies, 2000. She has worked on many different writing and editing projects such as handbooks, brochures, postcards, posters, exhibition panels, newsletters, magazine and web articles.
5 years of experience in the education and publicity industries have given her practice in writing for a wide range of target audiences, such as young children, youths, adults and the elderly. She is also well-versed in simplifying complicated jargon into simple language easily understood by the layman or heartlander.
Ping procured a second training in visual arts when she received a Diploma in Visual Communications (with Distinction) from the Nanyang Academy of Fine Arts in 2006, specialising in Advertising Design. She also garnered many awards in international student competitions.
Equipped with 2 complementary skills, she is able to better conceptualise a finished product and provide both copy and design working in tandem with each other.
Ping has been working as a freelance copywriter, designer and art teacher since 2007.
