PORTFOLIO VIEW BY CATEGORY ABOUT PIXEL HIPPIE SERVICES & CLIENTS CONTACT
Creatives with a conscience
hip.pie[hip-ee] –noun
A person who seeks spontaneity, direct personal relations and expanded consciousness.
Note
The works attached herein are the sole intellectual property of Pixel Hippie Creatives and are therefore rights-protected. Adoption of any component parts of the said works is not permitted without Pixel Hippie Creatives’ expressed consent. Pixel Hippie Creatives reserves the right to seek legal representation for any deliberate rights infringements.
LATEST WORKS
(click on pics to enlarge)
5:20 PM Dec 1, 2008
Shopper/Hero poster
Pro bono design for Post-Museum for their efforts to promote local non-profit organisations.
A voluntary project for the SPCA; a set of 8 panels for use in schools and roadshows. Only minimalistic design due to the large amount of text to work with.
Banner, standee and A4 signs for ITE campuses. A pitching job for a statutory board.
As the target audience are teenagers who are largely skeptical of ‘propaganda’, the messages must be put across in a light-hearted way. A mix of retro and punk-rock elements were used to create a style that is non-threatening. A dash of humour was also added by showing the food that are ‘angels’, versus those that are ‘devils’.
They actually tried another volunteer but he/she delivered a design they were not keen on. Am doing a set of exhibition panels for them, will put pics up when completed.
The dog's ears are pricked up and its head tilted to one side, projecting a sense of curiosity to find out more about the concert. There is a treble clef branded on the dog, symbolising that music is inherent in each of the choir members. The dog also holds a conductor's baton in its mouth, representing that the members are alert and all ready for their first swing into action. Green is used as the overriding colour because it represents youth and growth. Radial patterns in the background show the melodious tunes emitting from the choir.
Bus wrap. Graphics are positioned so that the bus' exhaust gas will seem like the character's fart. Boarding the bus means saying bye-bye to stomach discomfort, representing the product's USP.
Point-of-sales to bring shoppers' eyes to the product.
Because of gratitude to sponsors, SPCA event posters need to fit in a lot of content and tend to have a tight timeline. Here the same 'template' is used for all 3 years, slightly tweaked to reflect the change in venue and theme.
Poster for an on-going series of performances by students of a music school. Photographs of the 'star students' were used to highlight and create a vibrant vibe, lending a fun feel to the event.
Society for Prevention of Cruelty to Animals (SPCA)
Nanyang Academy of Fine Arts (NAFA)
Metro Philharmonic Youth Choir (MPYC)
Food #03
Post-Museum
The Tooth Fairy
SINQSA
My Philosophy
I find communication work challenging, as it takes proper research and thought to zero in on the most suitable way to communicate a message. Many creative agencies provide random copy/designs, which only fulfil the minimal purpose of being there for the client to use. But is the maximum potential reached?
Pixel Hippie aims to do adequate research and digestion, only proposing concepts that I truly believe will work for the client. My double-set of skills in both academic (copywriting) and aesthetics (design) will ensure that each communication solution is well-blended.
Take a look at my portfolio (click on the pics to enlarge them), and do drop me a note if you're keen to offer an opportunity for collaboration.
About Ping
Ping graduated from the National University of Singapore with a Bachelor of Arts (Honours) in Philosophy and Japanese Studies, 2000. She has worked on many different writing and editing projects such as handbooks, brochures, postcards, posters, exhibition panels, newsletters, magazine and web articles.
5 years of experience in the education and publicity industries have given her practice in writing for a wide range of target audiences, such as young children, youths, adults and the elderly. She is also well-versed in simplifying complicated jargon into simple language easily understood by the layman or heartlander.
Ping procured a second training in visual arts when she received a Diploma in Visual Communications (with Distinction) from the Nanyang Academy of Fine Arts in 2006, specialising in Advertising Design. She also garnered many awards in international student competitions.
Equipped with 2 complementary skills, she is able to better conceptualise a finished product and provide both copy and design working in tandem with each other.
Ping has been working as a freelance copywriter, designer and art teacher since 2007.
